If you have ever spent time looking at people’s sock wearing habits, for the most part, they are mundane and tralatitious. However, with their colorful bamboo socks,  Akuko World is making a boring wardrobe staple fun by providing a colorful African twist. Akuko World was created with the simplest of intentions — to inspire a sense of community by using socks as a conversation starter. The Founder, Arinze Prosper Emegoakor, Hailing from Nigeria — a country known for its vibrant designs and even more colorful culture — wanted to raise consciousness about African culture outside of the continent and empower the African diaspora. Since its inception, Akuko World has been having hundreds of individuals sparking fruitful conversations about community and culture. Ultimately, filling a void in the market for affordable, colorful socks promoting ‘afro-presentism’.